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Discovery Map Captures Texas Hill Country in Artful Integrated Design
Visitors are ecstatic that a map can so artfully display all of the major communities of the East Texas Hill Country in such an integrated, easy-to-read format.
“This East Hill Country souvenir map is awesome,” exclaimed Kirby Fitzgerald, a visitor from League City, Texas. “The La Quinta Inn gave me a copy of this map and I was able to find things a whole lot easier than reading a regular map. All of the points of interest were there right before me, easy to spot. This map will be a life saver. I love it!”
This illustrative, interpretative map depicts this majestic, year-round tourist destination with rich, true-too-life colors, textured with subtle color schemes that convey the unique beauty of the rolling, cedar-studded hills, the abundant cypress trees, serene riverbanks, and the spacious parks. Unlike any other map, Discovery Map showcases the major communities of New Braunfels, Canyon Lake, Gruene, San Marcos, and Wimberley–from left to right on the map, in a sweeping pictorial rendering. Tourists enjoy the advantage of seeing how these communities interconnect.
“The map makes it so much easier for tourists to enjoy their trip by providing a fun, easy-to-use guide to the community,” said Michelle Deere, owner of Texas Tourist Guides, Inc., the local Discovery Map business for the Texas Hill Country. “One of the nicest compliments I receive about the map is how nice it is to be able to see how to get from the different Hill Country communities all on one map.”
Even more tourists are experiencing the trademark fun and functionality of Discovery Map this year as more than 125,000 maps are in circulation in the East Hill Country. This version of the map contains the latest changes to these local communities, along with the added fun of a “Discovery Map Bobcat Game’ that gives readers an opportunity to win a grand prize of a two-night stay in Wimberley if they identify grid locations of 10 bobcats strewed throughout the map.
These one-of-a-kind, 22-inch by 34-inch Discovery Maps are free to visitors and available at scores of businesses that cater to tourists, including visitor centers, chambers of commerce, recreational sites, retail outlets, restaurants, hotels and B & Bs. Businesses find that the Deere’s Discovery Map is a powerful marketing tool that regularly drives customers to their front doors, helping them cash in on the $50 billion Texas tourism economy.
“It’s a wonderful tool for us to help visitors, and it’s beautifully done,” said Barbara Moran, manager of the Texas Travel Information Center at the Capitol. “I can’t tell you how many visitors who travel between San Antonio and Austin that have taken the map with intentions of exploring the area. Everyone is very enthusiastic about the map.”
Discovery Map, the nation’s leading map and guide publishing company, delivers a full suite of tourism products, including hand-illustrated, custom designed maps, and engaging, informative hotel guest directories. Discovery Map also offers the added value of an interactive WebMap, an Internet version of the printed map at http://www.hillcountrymap.com. The WebMap enables visitors to thoroughly explore the area before arriving in town. The Deere’s artfully designed map entices visitors to go online and explore the Texas Hill Country and get even more out of their upcoming visits.
Paul & Michelle Deere are long-time residents of Texas. Michelle grew up in Lockhart before meeting Paul, an Abilene native, at Texas A&M University. They have been married for thirteen years and have twin eight year old children, James & Nicole. After starting Paul’s engineering business four years ago, Michelle was looking for a fun and interactive business the whole family could be a part of. Discovery Map was the perfect fit. On weekends and during summer vacations, James & Nicole can be seen around town distributing maps with their mother. http://www.hillcountrymap.com
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